Intel’s future growth will not come from one direction. That is the message the company’s executives are sharing at the CES 2016. According to CEO, Brian Krzanich, Intel will this year focus on unlocking new growth in sports, creative and health sectors.
It seems Intel Corporation (NASDAQ:INTC) is offering hope that it is here to stay even if its core PC business continues to decay. Continued product innovation should help Intel grow servicing other computing adjacencies.
Intel in sports
In the ports category, Intel has already inked multiple deals with various partners including ESPN. With ESPN, Intel will bring its Curie processor into a number of men’s competitions at the X Games Aspen 2016. TheCurie processor will be used to stream real-time data of the players.
The idea of the integration Curieinto the games will be to harvest useful information from the competition that can be used by the players to enhance their performance and in the training of third-parties.
In another sports-themed deal, Intel Corporation (NASDAQ:INTC) has partnered with Replay Technologies. The companies are coming together to provide sport enthusiasts with the opportunity to replay important moments of a sports event based on Replay’s freed technology.
Intel in the creative world
In the creative scene, Intel Corporation (NASDAQ:INTC) has deal withLady Gaga, a winner several Grammy awards. Under the deal, Intel will work alongside The Recording Academy to come up with a program that is expected to have the power to transform music experience. The details of the program are currently scant, but it is expected to launch in 1Q2016.
Intel also has a number of health-related technology deals in place. In one example, the company is working with an entity called New Balance to develop personalized activewear capable of taking voice commands and delivery real-time coaching support for health and wellness benefits.
Sports, creative and health are in addition to Intel Corporation (NASDAQ:INTC)’s deeper efforts in the Internet of Things, mobile and tablets. The company expected to trim $1 billion from smartphone losses in fiscal 2015 and possibly save another $800 million in smartphone losses this year.