McDonald seems to be desperately trying to revive market in Japan by introducing Chocolate fries. McDonalds is the largest burger chain in Japan. With its restaurants closing down and popularity on a decline, challenging times are ahead for the biggest burger chain. The company tried to improve sales by lowering the prices. However, sales are not picking up.
The introduction of chocolate fries is in cue with its policy aimed at increasing demand for McDonalds in Japan. Initially, the American company will be introducing two types of chocolate sauce-milk as an accompaniment with the sweet and salty French fries. The McChoco potato will be priced at 330 yen, a bit higher than the regular version of a medium-sized portion at 270 yen.
Harmonious Hot fries and chocolate sauce combination
The company release says that the customers will find the new French fries version from McDonald enjoyable as it can also be eaten as a dessert. The salty and sweet combination provides a harmonious blend of taste. Early reviews also support the claim of the company. According to Brian Ashcraft of Kotaku website, the chocolate and salt seem to complement each other well.
When the piping hot fries are squirted with salt, the fries transfer the heat to the sauce enhancing the smell of the chocolate and making it more noticeable and stronger.
Several reasons are to be blamed for the decline in sales in Japan. Young people are the core customers of McDonald outlets. However, young population in the Asian country is shrinking rapidly which can be one of the reasons for the decline in sales.
Moreover, the burger chain had to face several food safety scandals leading to reported net losses of $19.4 million in the first three-quarters of 2015. The company is expecting to have suffered a net loss of $318 million for the full year. With the sales predictions showing drop by 10% in the coming days, McDonald will have to take rapid action to restore its business.