July 13, 2015: ‘Minions‘ have hit gold once again and have racked up a massive $115.2 million in North America.
It is the second biggest animated film opening in the history. Animation Maestro Chris Meledandri’s continues his winning streak at the multiplexes.
Meledandri is very valuable to his mentors because he can work on a shoestring budget. Minions were made in a budget of $74 million which is very modest because Pixar and DreamWorks Animation normally spend north of $100 million on their animated features.
The studio tried to cash on the past and tried its best to remind the viewers why the chattering, naughty, highlighter-hued critters are so famous.
Universal partnered Amazon, Snap chat, and McDonald’s to launch a $600 million publicity and promotions blitz. The audience were continuously bombarded and the characters omnipresent popping up on everything from Twinkies to Chiquita bananas.
Minions had a wide and huge release and opened in more than 4301 theaters across the US. Minions have a wide audience and includes kids and grown ups also.
Universal Studios is the undisputed leader and has gobbled a huge market share. It has numerous hits in its kitty like Pitch Perfect 2 and Fifty Shades of Grey. It also has two films that have grossed $1 billion at the global box office with Furious 7 and Jurassic World.
Minions also took out the wind off the sails of some of the turbo-charged blockbusters still kicking around cinemas. Jurassic World ticket sales slid by 54% to $18.1 million. J
The “Jurassic World’ statewide haul stood at $590.6 million, while Inside Out fell by a huge 43% to $17.1 million, pushing its domestic total to $283.6 million.
Minions opening has been termed the second biggest all time for an animated film. The movie’s raked in $46.2 million and is the best single day ever for a cartoon feature.
Minions add up to two more previous films, Despicable Me, which grossed $600 million domestically and $1.5 billion worldwide.